CREW OF BOLD
DRIVEN BY CLARITY

bold in craft human in care

Our mission is to craft bold, meaningful brand identities that solve real business problems and inspire internal alignment. We translate a company’s purpose into visual language that not only stands out in the market, but also strengthens culture from within — helping teams feel clarity, confidence, and unified shared direction for better future.

Samuel Kušnír

Founder & CEO
↗ LinkedIn

Jonatán Pogran

Founder & Designer
↗ LinkedIn

Lukáš Ceľuch

Graphic & Motion Designer

BOLD

Humans are designed to be bold.

We were made to change the status quo, to improve, to protect, to invent, to design, to reach new horizons, to make life better. That is the immortal creative force that push leaders forward.

HUMAN

Business begin with understanding people.

Behind every business are real emotions, struggles, values, and ambitions. With rising AI machine learning we listen deeply — to the unspoken tensions, the inner culture, the unmet needs.

CONFIDENCE WITHOUT ARROGANCE. CONFIDENCE WITHOUT ARROGANCE.

The balance between striving and contentment. That’s what keeps us going.

explore our story

Our story begins when founders Samuel and Jonatán returned to their hometown of Poprad after studying abroad. They first met at a mutual friend’s stag party—an unlikely setting for the start of a design studio, but their shared love for design and depth quickly planted the seeds of what would become BOLDHUMAN.

Based in the small town of Poprad, Slovakia—far from the noise of big cities—our studio culture is shaped by the mountains and nature that surround us. It’s this environment that taught us something essential: how small we really are in the grand scheme of things—and yet how confidently we can stand where we are.

Our studio is like a wild garden—full of flowers, herbs, and trees. It may look unruly from the outside, but it’s a well-balanced system. Each part plays its role. Each piece grows in its own time. Some things bloom overnight. Others take months. Just like the projects we work on.