NADA RESEARCH
Visual identity developed for a new brand launched by leading Czech research agencies, including NMS Market Research, STEM/MARK and ResSOLUTION Group.
The brand's primary mission is to integrate collected data and comprehensive insights into European consumer behavior. Its key value proposition lies in offering innovative products that more effectively address diverse client needs within the marketing sector.
PROJECT SCOPE
ART DIRECTION
BRAND DESIGN
WEB DESIGN
If your project starts with a warning, you’d better listen. Our studio was approached by NMS Market Research, STEM/MARK, and ResSOLUTION Group—three leading research companies based in Prague—to create the visual identity for a new joint venture: NADA – National Data. From the beginning, we were warned by all three CEOs: “We never agree on anything related to design or art.” A perfect way to kick off a successful collaboration.
We’ve learned the hard way not to assume that clients see things the way we do. Same words, different worlds. That’s why, in our diagnostic phase, it was essential to align everyone around a shared understanding of what makes a good logo—and why it often isn’t love at first sight, but rather the start of a relationship that deepens with time.
In the end, we designed a strong logomark built around the letter N, subtly echoing the shape of a percentage sign (%). It’s paired with a deliberately expansive color palette—helping the brand present a wide range of data clearly and dynamically. To the surprise of the CEOs, we may have created the first thing they all liked—and agreed on. A small miracle. A great success.
It’s not a question of if — but when
YOUR BUSINESS HAS EVOLVED.
LET'S DESIGN ITS ADVANTAGE.
TOGETHER.
Boldhuman s. r. o.
Štúrova 128/17
05801 PopraD
ID:54297346
tax ID: 2121624516
VAt ID: SK2121624516