Tailored brand development
for forward-thinking business
for forward-thinking business
RVMAGNETICS
Revolutionarily small MicroWire sensoric technology developed by Rastislav Varga in Košice, Slovakia aiming to change the way Fortune 500 companies think of sensoric technology and their possibilities.
We partnered with RVmagnetics to create a cohesive brand system for their family of tech companies. The project included brand strategy, visual identity, two websites, presentation tools, and a full set of print and digital materials—built to support their growth in global markets and reflect their world-class sensor innovations.
project scope
ART DIRECTION
BRAND DESIGN
marketing collateral
WEB DESIGN
Is there a need to “look good” in a world built on science and results? If the product works, does design still matter in B2B? We believe it does — and so did our client, after hearing one too many times: “This is too good to be true.” Bold promises backed by weak design create doubt.
This project starts with an unexpected meeting when the head of our studio, Samuel, was visiting one of our previous clients, Villa Szontagh — unaware that another meeting was taking place with the board member of RVmagnetics. This meeting set a spark to a successful partnership.
As much as good design can help a business, it can also hurt it. If the design is amazing but the product falls short, the design becomes the biggest facilitator of its downfall. This works both ways. That’s why it's crucial for a design studio to diagnose before prescribing—and to enter deep conversations with the client to create a visual identity that finds a balance between who they are and who they aspire to be.
After our diagnose phase we set our goal: don’t present RVm as a company with a revolutionary product—present it as a trustworthy partner with whom your company can achieve great things. This simple shift led to a complete rebrand of RVm. From a new logo down to tone of voice—and everything in between.
“We worked with BoldHuman on a complex branding project involving a family of three brands and were impressed from the start by their grounded approach, attention to detail, and ability to grasp our vision. Everything was delivered on time and exceeded our expectations.“
Vladimír Marhefka
Vice Chairman of the Board
It’s not a question of if — but when
YOUR BUSINESS HAS EVOLVED.
YOUR BRAND SHOULD TOO.
Boldhuman s. r. o.
Štúrova 128/17
05801 PopraD
ID:54297346
tax ID: 2121624516
VAt ID: SK2121624516