Cafézia coffee is developed by a Slovak neuroscientist, neuroimmunologist and protein biochemist Mr. Dobránsky in Canada. Cafézia coffee formula is specific for adding small mixture of herbs that reduce various negative effects of coffee. Beans of Cafezia coffee are infused or blended based on coffee grinding.
I was approached to develop a new visual identity and new packaging design as previous designs did not match the audience's expectations and preferences when it comes to premium coffee.
Photo credit: Cafézia
Year: 2021 – 2022
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Branding & Identity
"With our brand new visual identity, me and my team have never felt so strong, motivated and confident when doing business with our clients where trust and relationships mean the world to us."
Ondrej Klimo, Stone Hedge Capital
"We appreciate the interest in understanding our vision and goals at the very beginning of the cooperation. The key to success was regular, almost daily communication, which was very pleasant. The creative process did not miss any detail. We are extremely satisfied with the result. Many thanks for this cooperation. I highly recommend it."
Barbara Kantorová, Cafézia
"Clearly defined steps were a guarantee of the systematic elimination of unsuitable designs. Thanks to said process, upon seeing the final logo, there was no feeling of uncertainty whether it was the best possible solution."
Daniel Mikolajčák, Mikolajčák
"Samuel really showed his expertise in the complex solution of the company visual identity in the Central European region."
Katarína Vrábelová, Villa Dr. Szontagh
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